Printed or embroidered softshell jackets with your logo

On this page, you’ll read exactly what a softshell jacket is, how it differs from a hardshell jacket, why companies like to use them as work jackets or company jackets, and which types of softshell jackets we supply. At the bottom, you’ll find answers to the most frequently asked questions about quantities, materials, techniques and lead times.

What is a softshell jacket?

A softshell jacket is a lightweight jacket made from a special fabric that is windproof, water-repellent and breathable at the same time. The fabric usually consists of two or three layers: an outer layer that keeps out wind and light rain, an optional membrane layer for extra protection, and a breathable, sometimes fleece-like inner layer for comfort.

A two-layer softshell focuses on flexibility and comfort, ideal for mild weather and promotional use. A three-layer softshell gives you more protection against wind and rain, suitable for changeable weather and outdoor work. At Maximum Image, we personalise softshell jackets from 10 pieces, with a logo, name or company branding wherever you want it.

What is the difference between a softshell jacket and a hardshell jacket?

The biggest difference lies in waterproofing and flexibility. A hardshell or shell jacket is fully waterproof and windproof but less stretchy. A softshell jacket is water-repellent (not fully waterproof) but more flexible and more comfortable for everyday use.

You choose a hardshell for rainy outdoor activities that require maximum protection. A softshell jacket, on the other hand, works better as a company jacket because it is more comfortable to wear, feels lighter and is better suited to a full working day in changing temperatures.

Want to know more? Read our in-depth blog What is a shell jacket? where we explain the differences between shell and softshell in more detail.

Why do companies choose softshell jackets?

Companies choose softshell jackets because they are comfortable, versatile and perfect for personalisation. The smooth fabric makes a logo crisp and clearly legible, whether it is printed or embroidered.

A softshell is a typical between-seasons jacket that you can wear in spring, autumn and on milder summer days. For many sectors, it is the most-worn jacket of the year: think of technical services, sales teams, sports clubs, schools, trade fairs and events. The combination of comfort and branding also makes softshell jackets suitable as a premium corporate gift or a welcome gift for new employees.

Which types of softshell jackets do we supply?

We divide our softshell jackets into three categories, each with its own price and usage positioning. Click through to the category that best suits your goal.

Printing or embroidering softshell jackets?

There are two main techniques for personalising softshell jackets: printing (transfer) and embroidery. The right choice depends on your logo, how the jacket will be used and your budget.

Printing preserves the water-repellent properties of the softshell. A transfer print works well for large logos, multiple colours and photorealistic images. One point to watch is dye migration with cheaper transfers on certain softshell coatings. At Maximum Image, we always use high-quality transfers with a blocking underlayer to prevent this.

Embroidery gives a luxurious, premium look and is extremely hard-wearing. The technique is suitable for compact logos, company names or monograms on the chest or sleeve. For very fine details or colour gradients, printing is the better option.

For more concrete examples and price indications, take a look at our blog 5 softshell jackets to print.

From how many pieces can I have softshell jackets personalised?

At Maximum Image, we personalise softshell jackets from 5 pieces, with either printing or embroidery. For special models or smaller runs, we discuss the options with you.

Want a fully custom-made softshell jacket? We can do that from 50 pieces using existing fabrics and colours. For a full custom design from scratch, expect a minimum of 250 to 500 pieces. Our designers help you from the first sketch to the finished product.

Which softshell jacket brands do we supply?

At Maximum Image, we supply softshell jackets from the leading European textile brands. Each brand has its own positioning in terms of price, quality and target group.

• Clique: the Classic softshell is a real bestseller, widely used for schools, events and corporate clothing.
• Kariban: the Ideal Basic model is a strong budget choice for youth organisations and giveaways.
• Printer: Trial and Karting, if you want to combine the jacket with a full clothing line in the same colour coding.
• James Harvest: Lodgetown, if you are looking for a more professional look.
• Stanley Stella: Stella Discoverer as a sustainable choice with a strong ESG story.
• Tricorp Workwear, Safety and Multinorm: the workwear line with reflective details, hi-vis and multi-norm protection.
• Helly Hansen Workwear, B&C, Russell, SOLS: broader options for specific contexts.

Not sure what’s right for your project? Ask for free, no-obligation advice. Together we’ll look at the right model, the right quantity and the personalisation technique that suits you best.

Frequently asked questions

Which softshell jacket should you choose for your staff?

The right choice depends on the type of work and the budget. For indoor and outdoor work in construction or industry, choose a workwear or multi-norm softshell. For sales or office teams, a premium softshell such as the James Harvest Lodgetown or Stella Discoverer works well. For schools, events and youth work, a Clique Classic or Kariban Ideal Basic offers great value for money.

How long does a softshell jacket last?

A good-quality softshell jacket usually lasts three to six years with daily use, provided it is cared for properly. Work jackets worn every day have a shorter life than a softshell worn only at events or in a promotional context.

Which colours are softshell jackets available in?

The colour palette depends on the brand and model. Classic colours such as black, navy and grey are available for every model, often complemented by accent colours such as red, green and blue, and in workwear also hi-vis yellow and orange. Together, we’ll look at which colours match your brand identity.

What is the lead time for printed or embroidered softshell jackets?

The lead time for personalised softshell jackets is typically between 2 and 4 weeks, depending on the model, the quantities and the chosen technique. For urgent projects, we’re happy to see what’s possible, so get in touch quickly.