Maximum Image Privacy Policy

Last updated 17-06-2026

Data controller

Maximum Image BV, with its registered office at Ruprodreef 4, 9180 Moerbeke-Waas, Belgium, company and VAT number BE 0890.153.855 (hereinafter “Maximum Image”), is the controller for the processing of personal data as described in this privacy statement.

For any questions about this statement or about the processing of your personal data, you can contact us at info@maximumimage.eu or +32 9 345 09 97.

What data we process and why

Customer and order management

We collect and process personal data (such as name, address, email address, telephone number, order and invoicing details) for customer administration, following up and carrying out orders and deliveries, invoicing and monitoring creditworthiness.

Legal basis: necessary for the performance of the contract with the customer (art. 6.1.b GDPR), and for the resulting accounting and tax obligations (art. 6.1.c GDPR, legal obligation).

Direct marketing and newsletter

Only if you have signed up for it (e.g. via the sign-up form for our newsletter) do we use your email address to send you marketing communications.

Legal basis: consent (art. 6.1.a GDPR). You can withdraw this consent at any time via the unsubscribe link in every email or by contacting us at info@maximumimage.eu, without affecting the lawfulness of the earlier processing.

Website analytics and lead identification

We use Google Analytics to analyse the use of our website, and Leadinfo to see which companies visit our website (based on IP address), with the aim of improving our services and following up relevant business contacts. Leadinfo identifies the company behind a visit, not the individual visitor as a natural person.

Legal basis: legitimate interest (art. 6.1.f GDPR). For the analytical and marketing/tracking cookies used for this purpose, we also ask for your consent via the cookie banner on your first visit (see “Cookies” below).

We use the lead generation service of Leadinfo B.V., Rotterdam, the Netherlands. The tool recognises company visits to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo places two first-party cookies to evaluate user behaviour on our website and processes domains from form entries (e.g. “Leadinfo.com”) to correlate IP addresses with companies and improve its services. More information is available at www.leadinfo.com. On this page: https://www.leadinfo.com/en/opt-out you have an opt-out option. If you opt out, your data will no longer be recorded by Leadinfo.

Maximum Image does not sell personal data to third parties.

Clothing management system (KMS)

For customers who use our clothing management system, we keep certain confidential data (such as clothing sizes, the composition of workwear packages and internal order history). This data is used exclusively internally for handling orders and managing the customer’s clothing package, and is never used for marketing purposes or shared with third parties other than those listed under “Sharing with third parties and processors” below.

Legal basis: necessary for the performance of the contract (art. 6.1.b GDPR).

Retention period

Personal data processed for customer and order management is kept for 7 years after the last transaction, in line with the legal accounting retention obligation. Data processed on the basis of consent (such as newsletter sign-ups) is kept until you withdraw your consent or unsubscribe. Data collected via Google Analytics and Leadinfo is kept according to the standard retention periods of these tools.

Sharing with third parties and processors

We only share personal data with third parties when this is necessary to achieve the purposes described above, in particular with:

transport and courier companies, for the delivery of orders;
our payment provider, for processing payments;
our CRM and email marketing tool, for customer management and (if you have given consent) sending the newsletter;
Google Analytics (Google Ireland Limited / Google LLC), for website analytics;
Leadinfo (Leadinfo B.V.), for identifying companies that visit our website.

With every processor we conclude a data processing agreement that sets out the necessary technical and organisational safeguards. When data is transferred outside the European Economic Area (e.g. to Google LLC in the United States), we ensure appropriate safeguards, such as the EU-US Data Privacy Framework or Standard Contractual Clauses.

Your rights

You have the right to access your personal data, to have it corrected if it is inaccurate or incomplete, to have it erased (right to be forgotten), to restrict processing, to object to processing based on legitimate interest or for direct marketing, and to the portability of your data (data portability).

To exercise any of these rights, contact us at info@maximumimage.eu. We respond within the legal deadline of one month.

Direct marketing

You have the right to object, free of charge and without giving reasons, to any processing of your personal data for direct marketing purposes, by unsubscribing via the link in our emails or by contacting us.

Complaints

Do you have a complaint about the processing of your personal data? Please contact us first at info@maximumimage.eu. You also have the right to lodge a complaint with the Belgian Data Protection Authority (GBA/APD): Drukpersstraat 35, 1000 Brussels, contact@apd-gba.be, www.gegevensbeschermingsautoriteit.be.

Cookies

When you visit our website, cookies are placed on your device. A cookie is a text file placed in your browser by our server. We distinguish between:

Necessary/functional cookies: needed for the website to work properly. No consent is required for these.
Analytical cookies (Google Analytics): to measure how visitors use the website.
Marketing and tracking cookies (including Leadinfo): to identify the companies behind website visits for B2B lead follow-up.

On your first visit we ask for your consent for analytical and marketing/tracking cookies via a cookie banner. You can change or withdraw your consent at any time via the cookie settings at the bottom of the website, or via your browser settings. If you refuse certain cookies, some parts of the website may work less well.

Changes

We may amend this privacy statement from time to time. The most recent version is always available on this page, stating the date of the last change.