Short answer: you can organise year-end gifts for your company in seven steps: define your goal and budget, divide your recipients into groups, choose a practical product for each group, apply your logo subtly, allow at least four to six weeks for delivery, arrange shipping (centrally or per address) and measure the results afterwards. In this step-by-step guide, you can read what to look out for at each step, with links to our in-depth articles on each topic.

At Maximum Image, a family business from Moerbeke specialising in corporate clothing and corporate gifts with your logo, we guide hundreds of companies through this busy period every year. These are the steps we go through with our clients ourselves.

Step 1: What do you want to achieve with your year-end gift?

A year-end gift only works if you know what it is for: thanking clients, strengthening a relationship, recognising employees or keeping your brand visible in the new year. That goal determines the product, the budget and the tone of your message.

• Thanking clients: quality and practicality come first. Also read how corporate gifts contribute to customer loyalty.
• Recognising employees: comfort and personal appreciation matter more than the logo. See which year-end gift employees really appreciate.
• Brand visibility: choose items that people use outside the office, such as a jacket, bag or water bottle.

Step 2: What budget per person is realistic?

Most Belgian companies spend between €10 and €50 per recipient, with peaks of over €100 for top clients. Ideally, work with two or three budget levels rather than one amount for everyone.

Also bear in mind the Belgian tax rules: for staff there is an exemption of up to €40 per employee, and for clients the VAT threshold of €50 excl. VAT applies. Find out more in our articles on the tax deductibility of corporate gifts and the €40 rule for staff gifts. For a full cost breakdown, read how much a corporate gift costs including personalisation and shipping.

Step 3: How do you divide up your recipients?

Make a list of all recipients and divide them into groups: for example top clients, regular clients, suppliers and staff. Choose one product per group, possibly in a standard and a premium version. That way, your order stays manageable and the gift still feels relevant.

Not sure about quantities? Order 5 to 10% extra for new employees or forgotten contacts. Also read how to determine the right number of gifts.

Step 4: Which product do you choose?

Choose a gift that the recipient will use every day. In winter, textiles and warm items score best: a fleece, bodywarmer, softshell, beanie and scarf or a thermos flask. If you would rather give something edible or an experience, combine it with one durable item bearing your logo, so the gift lasts beyond the festive season.

• Inspiration by target group: year-end gifts for clients and year-end gifts for staff
• Our full selection: Year-end gifts 2026 – The Gift of Giving
• Putting together a package: what to put in a year-end gift package
• By gift type or sector: winter clothing with your logo, branded clothing with your logo, construction, industry and logistics, sports clubs and sponsors and a choice gift for employees
• Choosing the right partner: how do you choose a supplier of corporate gifts in Belgium?

Step 5: How do you apply your logo?

A small, beautifully finished logo makes a gift more attractive than a large, eye-catching one. Embroidery gives clothing a premium look, printing is better value for large quantities and engraving works on metal and wood. You can also add a name for each recipient.

At Maximum Image, we print and embroider in-house and our design studio creates a digital proof before production. Want to know more? Read which corporate gifts show off a logo best and whether you can combine a logo and a name.

Step 6: When should you order?

For personalised year-end gifts, allow two to four weeks for production, plus time for the quote, selection and proof. If you want delivery in December, it is best to finalise your choice in October or early November. In the last weeks of the year, production and transport capacity fills up at every supplier.

Running late? Read which year-end gifts you can still order as the deadline approaches, or deliberately opt for a New Year gift in January.

Step 7: How do you arrange delivery?

You can have everything delivered centrally and hand the gifts out yourself, or have each gift sent directly to the recipient. The latter is handy for remote workers, multiple locations or clients spread across Belgium and Europe.

• Home delivery to employees: here is how to do it
• Multiple locations: delivering gifts to multiple locations
• Packaging and delivery per address: our fulfilment service and custom packaging

Checklist: ordering year-end gifts at a glance

1. Goal defined (clients, staff, brand visibility)
2. Budget per group set
3. Recipient list with quantities and sizes where needed
4. Product chosen for each group
5. Logo supplied in vector format (AI, EPS, SVG or PDF)
6. Proof approved
7. Delivery address(es) and preferred delivery date provided
8. Card or personal message prepared

Shall we organise your year-end gifts together?

At Maximum Image, you get one point of contact from idea to delivery: personal advice from a large range of blank products, our own print shop and embroidery department, graphic design service, stock management and shipping to any address. In 2025 and 2026, the sector voted us Supplier of the Year in Belgium (6–15 employees category).

Take a look at our 2026 year-end collection or request a no-obligation quote. We are happy to help you find the right gift.