When it comes to personalising softshell jackets, embroidery is the most recommended technique. It adheres superbly to the sturdy outer fabric of softshell, looks professional and lasts for years. For large areas or colourful designs, digital transfer printing is a good alternative. The right choice depends on the size of your logo, the number of colours and your budget.
Softshell jackets are a popular choice of workwear and call for a technique that respects the fabric and shows off your brand in the right way. In this article we answer the most frequently asked questions about personalising softshell jackets, so you can make a well-informed choice.
Which printing techniques are suitable for softshell fabric?
Softshell fabric is suitable for embroidery, digital transfer printing and sometimes flex foil. In most cases screen printing is not suitable because of the textured, stretchy surface of softshell fabric. The best choice depends on the type of design, the number of colours and how durable you want the finish to be.
Softshell usually consists of two or three layers: an outer layer of polyester or nylon, a middle layer of fleece or membrane and sometimes an inner lining. That layered structure makes the fabric wind- and water-repellent, but it also places specific demands on the decoration technique. Not every method adheres well to this type of fabric.
- Embroidery: sturdy, durable and professional; ideal for logos on the chest or sleeve
- Digital transfer printing: suitable for colourful and detailed designs on larger areas
- Flex foil: works for smaller designs and text, but is less suitable for stretchy zones
- Screen printing: generally not recommended on softshell because of adhesion and how the fabric behaves
Most companies choose embroidery for representative jackets because it looks polished and withstands intensive use and regular washing.
Why is embroidery so popular on softshell jackets?
Embroidery is popular on softshell jackets because it gives a high-quality, durable finish that suits the professional character of the jacket. The threads don’t come loose in the wash, and after years of use the result still looks as sharp as on day one.
An embroidered logo has a tangible quality that is hard to match with other techniques. It raises the perceived value of your brand and radiates craftsmanship. That makes embroidery particularly attractive for companies that want to kit out their staff with representative workwear.
In practical terms, embroidery also combines easily with the fabric. The needle passes through the outer layer of the softshell without significantly affecting its wind or water resistance, especially when a good backing is used during the embroidery process. What’s more, the technique is scalable: whether you order ten jackets or a thousand, the quality stays consistent.
One point to bear in mind is that embroidery is less suitable for highly detailed designs or logos with lots of colour gradients. In those cases, digital transfer printing offers more possibilities.
What are the drawbacks of screen printing on softshell?
Screen printing works poorly on softshell jackets because the ink struggles to adhere to the smooth, water-repellent surface of the fabric. The coating that gives softshell its protective properties also prevents the ink from soaking in properly. The result is a print that quickly peels, cracks or fades.
Besides the adhesion problem, the structure of the fabric also plays a role. Softshell often has a slight texture or stretch, which makes a crisp screen print hard to achieve. The ink can spread unevenly, leading to an unprofessional end result.
Technically speaking, screen printing also requires a flat, stable surface. Softshell jackets are three-dimensional and have seams, zips and other elements that complicate the process. That is why professional suppliers advise against screen printing on softshell as standard and steer you towards alternatives such as embroidery or transfer printing.
Which technique is best for a large logo on a softshell jacket?
For a large logo on a softshell jacket, digital transfer printing is the best choice. This technique allows large areas, many colours and detailed designs to be transferred accurately onto the fabric. Embroidery is less suitable for large logos because it becomes heavy and can distort the fabric.
Digital transfer printing works with a special film onto which the design is printed digitally and then transferred to the fabric using heat. The result is a sharp, colourful print that adheres well to the outer layer of the softshell. The technique is flexible in size and suitable for both simple and complex designs.
Large logo on the back
A logo on the back of a softshell jacket calls for a technique that can print a large surface evenly and crisply. Digital transfer printing is the standard choice here. Do make sure the transfer lines up nicely with the seams of the jacket to guarantee a professional result.
Logo on the chest or sleeve
For smaller positions such as the chest or sleeve, embroidery is actually the strongest option. It gives a three-dimensional, high-quality effect that really comes into its own at those sizes. Many companies combine both techniques: an embroidered name or small logo on the chest and a larger transfer on the back.
How much does it cost to print or embroider softshell jackets?
The cost of printing or embroidering softshell jackets varies widely depending on the technique, the number of pieces and the complexity of the design. Embroidery usually costs more per piece for small runs, but the unit price drops quickly for larger orders. Digital transfer printing has higher set-up costs, but is competitive for larger quantities.
A rough indication of the cost factors:
- Embroidery: the price depends on the number of stitches in the design; a simple logo of 5,000 stitches is cheaper than a complex design of 15,000 stitches
- Digital transfer printing: set-up costs for the transfer plus a price per piece; good value for larger runs
- Quantity: the more pieces, the lower the price per jacket; most suppliers work with tiered pricing
- Position and size: multiple positions or large sizes increase the price
It always pays to request a quote with the exact specifications of your design and the quantity you need. That way you get an accurate picture of the total investment.
What should you look for when choosing a supplier for softshell personalisation?
When choosing a supplier to personalise your softshell jackets, look at their experience with the fabric, the quality of the printing, the techniques available and the service around advice and delivery. Not every printer has the right equipment or know-how to handle softshell correctly.
The key points at a glance:
- Fabric expertise: ask whether the supplier has experience with softshell and which techniques they recommend for your specific jacket
- Samples: always ask for a sample before you order a large run
- Sustainability: preferably choose a partner that works with sustainable materials and processes
- Tailored advice: a good supplier asks about your use, target audience and house style before recommending a technique
- Lead time and logistics: check whether the supplier can also handle fulfilment or direct delivery to your staff
- Transparent pricing: ask for a detailed quote with all costs, including set-up costs
A reliable partner thinks along with you and helps you make the right choice based on your specific situation, not on what is easiest or cheapest for them.
How Maximum Image helps you personalise softshell jackets
At Maximum Image we guide companies from A to Z in personalising softshell jackets. Whether you choose embroidery, digital transfer printing or a combination of both, we actively think along with you about what works best for your logo, your fabric and your budget. Here’s what you can expect from us:
- Personal advice on the most suitable decoration technique for your softshell jacket
- A quote within 24 hours based on your specifications
- Access to sustainable jackets and textiles from brands such as Stanley/Stella
- A collection and recycling service for old workwear
- Fulfilment and logistics support for larger orders
We work from Moerbeke-Waas and serve companies throughout Belgium with a focus on sustainable, high-quality solutions. Would you like to know what we can do for your company? Get in touch with us for a no-obligation chat or visit our website for more information about our full range.
Frequently Asked Questions
How long does an embroidered logo on a softshell jacket last?
A high-quality embroidered logo on a softshell jacket will in principle last as long as the jacket itself, often five years or more with normal use. Embroidery withstands regular washing, intensive outdoor use and wear, provided it has been applied correctly with a good backing. Do make sure you wash the jacket at the temperature recommended by the manufacturer, so that both the fabric and the embroidery stay in top condition.
Can I have a softshell jacket personalised with several techniques at once?
Yes, combining several techniques on one jacket is not only possible, it is often recommended. A popular combination is an embroidered company name or small logo on the chest, complemented by a large digital transfer print on the back. That way you get the best of both techniques: the premium look of embroidery in a visible position and the vibrant colours of transfer printing for larger areas.
What is the minimum order quantity for printed or embroidered softshell jackets?
The minimum order quantity differs per supplier and per technique. For embroidery, many suppliers work from just one piece, but the unit price drops considerably from around ten to fifteen pieces. Digital transfer printing usually involves set-up costs, so it only becomes really cost-effective for larger runs. It is always worth requesting a quote for your specific quantities, so you can choose the most cost-efficient option.
Which file format do I need to supply my logo for embroidery or transfer printing?
For embroidery, your logo is converted into an embroidery file (such as .DST or .EMB), which the supplier usually does based on your original logo. Ideally, supply your logo as a vector file (.AI, .EPS or .PDF) for the sharpest results. For digital transfer printing, a high-resolution PNG or vector file is ideal. Always ask your supplier in advance which artwork requirements they use, to avoid disappointment and extra costs.
Does embroidery affect the wind or water resistance of my softshell jacket?
Embroidery pierces the outer layer of the softshell with needles, which in theory leaves tiny holes. In practice, however, the impact on wind and water resistance is minimal, especially if the supplier uses a proper backing that stabilises the fabric during embroidery. For use in extreme weather or for technical outdoor jackets, it is wise to discuss this specifically with your supplier, so they can guarantee the right technique and finish.
What if my logo contains lots of colour gradients or small details: can it still be embroidered?
Embroidery is less suitable for logos with subtle colour gradients, shadows or very fine details, because the technique works with coloured thread in fixed shades. Designs with lots of colour transitions are better reproduced with digital transfer printing, which can accurately reproduce photorealistic details and gradients. A good supplier will look at your logo and advise which technique stays most faithful to your house style.
Can I also add individual names or numbers to each jacket within the same order?
Yes, it is certainly possible to add an individual name, job title or number to each jacket, for example for team clothing or uniform workwear. This is usually offered as an extra service on top of the standard logo. Bear in mind that personalisation per piece increases the price and that you need to supply a clear list of names in good time. Ask your supplier whether they can handle fulfilment, so that each employee receives their own jacket directly.
