Soon you’ll be standing on a trade fair floor with a few colleagues, among hundreds of other stands. In those first few seconds, visitors need to see who belongs to your stand and who is just looking around. Matching clothing sorts that out without anyone having to explain a thing. And your team instantly looks well turned out.
We help you choose the garment, the size split and the personalisation. A polo, a shirt, a sweater or a softshell, with your logo embroidered or printed. You send us your logo and the number of people, and we make sure everything is ready on time.
A stand only gets a few seconds of attention from someone walking past. In those seconds that person decides whether to step in and who to approach. Anyone wearing the same polo in your colours is immediately seen as stand staff. Anyone in their own clothes disappears among the visitors.
Something else plays a part too, and that’s the comfort of your own people. A trade fair day easily lasts eight to ten hours, mostly on your feet in a hall that’s too warm. Breathable fabrics and a layer you can take off make a difference by day three that you can see in how your team carries itself. A good fit helps just as much.
Clothing is, by the way, only one part of your trade fair participation. If you want your stand, your giveaways and your team to share the same style, look at the whole picture straight away rather than ordering each item separately.
There is no single right answer. It depends on your sector, the temperature in the hall and how formal you want to come across. Below we go through the styles that come up most often on a trade fair floor.
The safest choice for most trade fairs. Smart without being stiff, and you can wear it all day without discomfort. Do choose a denser quality, because a thin polo looks rather sorry for itself after eight hours. You’ll see that difference in the photos of your stand too.
If you’re at a business fair in finance, construction or engineering, a shirt or blouse comes across as more formal. It does crease, though, and ironing during a trade fair week is rarely a priority. So make sure to provide a second one per person.
A softshell or bodywarmer is the layer you put on during build-up, breakdown and outdoor events. It regularly comes off again too, so make sure the garment underneath carries your logo. Otherwise your colleague suddenly stands at the entrance in an anonymous polo.
A sweater or hoodie gives a more relaxed, younger look and works well in cold halls. In a heated hall it quickly gets too warm, so combine it with a T-shirt underneath. A T-shirt on its own is the most affordable option, by the way, and works perfectly for your build-up crew.
Embroidery is relief in thread. It looks matt and sturdy, lasts as long as the garment does and looks best on polos, shirts and softshells. For a stand team, that’s usually our recommendation. Even after twenty washes your logo still looks neat.
Printing is the better choice for a fine logo, many colours or a photographic image. Transfer printing gives sharp lines on small runs. Screen printing works from larger quantities and sinks nicely into the fabric. Digital printing brings out gradients and fine details, and a woven label in the hem or on the sleeve is the discreet option.
The fabric often helps determine what’s possible. On a thin, stretchy quality, a large embroidery is too heavy and pulls the whole thing out of shape. On heavier cotton or piqué you can safely go a bit further. Send us your logo in vector format and we’ll tell you, per garment, which finish shows it off best.
Most trouble with trade fair clothing isn’t about quality. It’s about sizes collected too late and an order that only goes out two weeks before the fair. So start earlier than you think you need to, especially in the trade fair season.
Short on time? Just tell us your fair date. With some styles the personalisation can be kept simpler, so production runs shorter, although that depends on what’s in the warehouse at that moment. Put your lanyards and badges on that same list straight away, as they belong in the same schedule and are often forgotten until the last minute.
More and more companies want their trade fair clothing to be worn after the fair as well. That only works if the garment fits well and the fabric survives ten or so washes. That’s why we work with brands that focus on quality and on more sustainable materials and production. Stanley/Stella is the best-known example.
Which brands, styles, colours and sizes are available at any given moment depends on the current collection and the timing of your project. We suggest a selection that suits your house style and the date of your fair. If your team also wears the same clothing on site or in the shop, we’ll take that into account straight away.
What it costs to kit out a team varies greatly by brand, number of people and personalisation method. We’ll work it out for you as soon as you know how many people will be on the stand.
Allow four to six weeks before your fair date. In that period you collect your team’s sizes, approve a digital proof of your logo and the personalisation is carried out. In the trade fair season that lead time increases a little. Shorter on time? Give us your fair date and we’ll match the style and technique to it.
For a stand team, a small run is usually enough. The exact minimum depends on the garment and the chosen technique. Embroidery is possible from just a few pieces, screen printing only works from larger quantities. Tell us your desired quantity and we’ll find out which combination of garment and technique fits.
Embroidery looks best on polos, shirts and softshells and lasts as long as the garment does. Printing is interesting for a large logo, many colours or a photographic image, and on light T-shirts. In doubt? Send us your logo and we’ll advise per garment.
That happens more often than you’d think. That’s why we recommend ordering a few spares in the common sizes. That way you can still swap on the day itself without anyone standing in an ill-fitting garment.
Usually, yes, as long as the item and colour are still in the collection. Do bear in mind that there can be a slight colour difference between two production batches. Order everything in one go and you’re always on the safe side.
Yes. We work with brands that focus on more sustainable materials and production, with Stanley/Stella as the best-known example. Which items, colours and sizes are available depends on the current collection.
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