Custom socks are socks designed to order with your logo, colours, pattern, text or house style. They are often used as a corporate gift, corporate clothing, merchandise or a giveaway for events, trade fairs and sports clubs. At Maximum Image, we personalise socks for businesses and sports clubs from 100 pairs, with a free design included with your quote and lead times of three to six weeks.

On this page you can read exactly what custom socks are, what they are suitable for, which production techniques exist, what they typically cost and why companies love using them.

What makes socks custom?

Socks are custom as soon as the design is adapted to your brand, team or campaign. That can be through a logo, a pattern in your brand colours, a text, a squad number or even personalised packaging around the sock.

At Maximum Image, we do not work with catalogue socks that we simply stick a logo on. We start from a white sock or a basic model and build the design around your brand’s wishes: colour palette, logo placement, any pattern or graphic elements, and the packaging.

The difference with a standard promotional sock lies in the combination of product, design and finish. A truly custom sock feels like something made especially for your team or client.

Which target groups do custom socks work for?

Custom socks work for companies, sports clubs, events, trade fairs, associations, schools, teams and brands looking for an original and useful promotional product. Their practical value makes them suitable for a wide range of uses.

Companies use them as a corporate gift, year-end gift, onboarding present for new employees or merchandise for clients. For sports clubs and teams, they contribute directly to team identity and can be sold to supporters as merchandise.

At events and trade fairs, they stand out as a giveaway that participants actually take home and wear, unlike pens or flyers that usually end up in the bin.

Which production techniques exist for custom socks?

The three most commonly used production techniques for custom socks are weaving, embroidery and sublimation. Weaving builds the design directly into the fabric during production, embroidery stitches the logo onto the sock with thread, and sublimation prints all over on a polyester base.

Weaving looks the most premium and is suitable for logos with clear outlines. Embroidery works for compact logos on woven socks and gives a tactile, high-end effect. Sublimation is the right choice for all-over patterns with lots of detail or multiple areas of colour.

At Maximum Image, we usually recommend sticking with woven socks, with or without embroidery. We tend to advise against printing without sublimation, because a print on stretchy fabric has a limited lifespan.

What do custom socks cost on average?

Custom socks cost on average between €2 and €5 excl. VAT per pair, depending on the type of sock, the production technique, the number of colours, the quantity and any finishing. At Maximum Image, basic models start from €1.80 excl. VAT per pair for larger runs.

For larger quantities, the price per pair drops considerably, because the set-up costs of the personalisation are spread over more pieces. If you know you will have a recurring volume, we can plan stock for you, making repeat orders faster and cheaper.

Do not forget the cost per wear when calculating the price. A sock that is worn forty times costs you less than thirteen cents per brand touchpoint. For a corporate gift, that is an exceptionally low price for the attention your brand receives.

Why do companies choose custom socks?

Companies choose custom socks because they combine three qualities that most promotional items lack: they actually get worn, they show your brand for a long time, and they look more premium than they cost.

Unlike a pen or mug, socks do not disappear into a drawer. They are worn subtly under trousers or boldly with shorts, so your brand stays present in the daily life of your employee, client or partner for months.

Years ago, we gave away more than a thousand pairs of premium socks. To this day, we still get feedback from people telling us they are their favourite socks. That is no coincidence, but the result of the right choice of materials and attention to design.

Ready to design custom socks for your business? At Maximum Image, we personalise socks from 100 pairs, with a free design proposal included with your quote and advice on technique, material and packaging. Ask us for advice, without obligation.

Frequently asked questions

What is the minimum number of pairs for custom socks?

At Maximum Image, we start personalising socks from 100 pairs. In exceptional cases, 50 pairs can be discussed. From 100 pairs, we can fully tailor the design, colours and packaging.

Which sizes are available for custom socks?

As standard, custom socks are available in two sizes, such as 39-42 and 43-46. For larger quantities, we can produce extra size variants, including for children or special applications.

Will I get a design proposal for my custom socks?

Yes, at Maximum Image our designers create a design proposal free of charge as soon as you request a quote and send us your logo. That way, you can see what your sock will look like before production starts.

More about custom socks

• View all custom socks
• Personalising socks
• Designing socks with your logo
• Socks as a corporate gift