At Maximum Image, you can personalise socks from 100 pairs. In exceptional cases, 50 pairs can be discussed. From 100 pairs, you can fully personalise the socks yourself with your logo, colours, pattern and packaging, giving you a retail-worthy product for a fraction of the retail price. The larger the run, the lower the price per pair.
On this page you can read why there is a minimum order, from which volume production becomes really cost-effective, what your options are for smaller quantities and what the typical price tiers are.
Why is there a minimum order for custom socks?
The minimum order for custom socks comes from the production method. Socks are knitted on a machine that has to be started up and set up for every new design. That set-up takes time and material, whether you order 10 or 1,000 pairs.
For runs below 100 pairs, the set-up cost per pair is so high that the price becomes unaffordable for the quality you get. That is why we work from 100 pairs, which strikes a balance between price, quality and feasibility.
In exceptional cases, 50 pairs can be discussed for specific projects, but the price per pair will then be considerably higher.
From which quantity can you produce socks really cost-effectively?
You reach really attractive prices per pair from 250 pairs. From 500 pairs or more, the price per pair drops again, because the set-up costs are spread over more pieces.
If you order socks regularly, for example as a large employer with annual gifts or a sports club with several teams, it pays to bundle your annual volume. In that case, planning stock can be extra cost-effective.
At Maximum Image, we offer socks from less than €2 excl. VAT per pair for larger runs, with a standard lead time of three to six weeks.
What if I need fewer than 100 pairs?
For runs below 100 pairs, we look at each project to see whether we can still achieve a great result using stock products, existing packaging or clever combinations. In exceptional cases, 50 pairs can be discussed.
An alternative for small runs is to choose a sock from our stock range and personalise it with custom packaging only. That way, you keep a brand experience without the full production cost of a unique sock.
Tell us what you have in mind and what volume you need. We will help you find the most feasible solution for your situation.
The lower the minimum, the higher the price per piece?
Yes, the link is direct: the smaller the run, the higher the price per pair. The set-up cost of the personalisation technique is spread over fewer pieces, so each pair works out more expensive.
A quick calculation makes it concrete. Suppose the set-up for a design costs 200 euros and production costs 2 euros per pair. For 100 pairs, the total price is 400 euros, or 4 euros per pair. For 500 pairs, the total price is 1,200 euros, or 2.40 euros per pair.
So always compare not just the unit price but also the total investment. Sometimes a slightly larger run with a better price per pair makes more economic sense than a small run with a high unit price.
What are the typical price tiers per run?
As a guide, the price tiers for custom socks at Maximum Image are as follows: from €4 to €6 excl. VAT per pair for 100 pairs, €3 to €5 for 250 pairs, and from €2 to €4 for 500 pairs or more. This depends on the type of sock and the technique.
For very simple basic models, prices from 500 pairs can even drop below €2 excl. VAT per pair. For premium socks with multiple colours, complex designs or special packaging, they are higher.
Request a tailored quote for concrete prices that take your specific run, design and wishes into account.
Ready to personalise socks for your run? At Maximum Image, we personalise socks from 100 pairs, with a free design proposal included with your quote and advice on the optimal run size. Ask us for advice, without obligation.
Frequently asked questions
Can I reorder custom socks?
Yes, you can reorder custom socks. The design set-up has already been done, so a reorder is faster and often cheaper than the first production. For repeat orders, we can plan stock for you.
Can I combine different sizes within 100 pairs?
Yes, as standard you can combine two sizes within one order, for example 39-42 and 43-46. For larger runs, more size variants are possible, including for children.
Is there a maximum quantity for custom socks?
No, there is no maximum quantity. For very large runs (thousands of pairs), we plan production further ahead and offer our sharpest prices.
More about custom socks
Receive a tailored, no-obligation quote within 24 hours. Our advisers will help you choose the products, personalisation and look that suit your team perfectly.
Kor Notteboom
Account manager
Why companies choose Maximum Image
- Personal advice
- A dedicated point of contact
- Extensive logistics support
- Wide range of 50,000+ products
- Graphic design support
- Smooth communication
