At Maximum Image, you can usually count on three to six weeks from order to delivery for custom socks. The exact lead time depends on the design, the production method, the quantity and the finish you want. Sometimes we can deliver in less than three weeks when a rush procedure is set up.

On this page you can read what the lead time consists of, when a rush procedure is possible, how to plan your sock project and which periods are busy.

What does the lead time for custom socks consist of?

The lead time for custom socks consists of four phases: design, digital proof and approval, production and delivery. Each phase takes from a few working days to a week, depending on the complexity and how quickly you respond to the proof.

The design phase takes a few days from the moment you send us your logo. The digital proof is then delivered within one to three working days. Once you approve it, production starts, which usually takes two to four weeks, followed by delivery within one week.

Together, the four phases add up to an average lead time of four weeks, with three weeks as the fastest and six weeks for more complex designs, large runs or special packaging.

Can it be done in less than three weeks?

Yes, in exceptional cases we can deliver in less than three weeks through a rush procedure. This requires consultation beforehand to check whether the planning, design and production allow it.

A rush procedure works best for simple designs on standard socks in limited runs. For complex designs, large quantities or specific packaging, it is more difficult.

For matches, events or campaigns with a fixed date, it is better to start early and stick to the standard lead time. Rush procedures usually involve extra costs.

When should you choose a rush procedure?

Choose a rush procedure when a fixed deadline (event, trade fair or match) cannot be moved and you have less than three weeks until delivery. A rush order works best for simple designs on standard models.

For regular orders without an absolute deadline, we recommend the standard lead time. That gives you time for a proper digital proof and any fine-tuning, which benefits the quality of the end result.

Ask us, without obligation, whether a rush procedure is possible for your project. Together, we will look at what is feasible within the time you have.

How do I best plan my sock project?

Plan your sock project by starting at least four to six weeks before your desired delivery date. Begin with a briefing or a logo, request a quote, approve the mock-up and plan production and delivery ahead.

For year-end gifts, it is best to plan early in October. For sports events, start two months before the match date. For trade fairs or product launches, allow at least a month before opening day.

Generous planning gives you room for unexpected changes to the design, delays in approval or a second proof round if needed.

What are the busy periods in sock production?

The busiest periods for sock production are September to December (year-end gifts), February to April (corporate events and trade fairs) and June to August (sports clubs preparing for the new season). During these periods, lead times more often stretch to six weeks.

If you are sure of your needs, it is best to plan early, outside these peaks. If you need the same socks every year, we can plan stock that is quickly available, regardless of how busy it is.

In quieter periods (January, May, early September), lead times are often shorter and prices sharper.

Ready to plan your sock project? At Maximum Image, we deliver custom socks within three to six weeks, with a rush procedure possible in exceptional cases. Ask us for advice, without obligation.

Frequently asked questions

How much does a rush procedure for custom socks cost?

A rush procedure typically involves a surcharge of 10 to 25 per cent, depending on the level of difficulty and how quickly delivery is needed. Request a rush quote for a concrete price.

Can I track my lead time during production?

Yes, at Maximum Image you receive updates on the status of your order: design, proof, production and shipping. Our account managers keep you informed, so you know when to expect your socks.

What is the fastest lead time ever for a sock order?

For exceptional rush orders on simple designs, we have delivered socks within two weeks. This is not standard and requires the entire production line to be free at the right moment.

More about custom socks

• View all custom socks
• Personalising socks
• Socks as a corporate gift
• Socks as a giveaway