Stanley/Stella is a Belgian brand from Brussels that has been making sustainable blank clothing for printing or embroidery since 2012. Everything is made from certified organic or recycled material (GOTS, OEKO-TEX, Fair Wear). The bestseller is the Creator 2.0, a 180 g/m² T-shirt in 100% organic cotton. Ideal for team clothing and merchandise that people actually love to wear.
Looking for a T-shirt or hoodie that does not look like “just another promotional shirt”? Then sooner or later you will end up with Stanley/Stella. Below, you can read what makes the brand so special, which styles we recommend most often and how to have them personalised with your logo.
What is Stanley/Stella?
Stanley/Stella is a Belgian brand based in Brussels. Since 2012, it has been making blank clothing that is designed from the outset to be printed or embroidered. The range includes more than 150 styles in over 100 colours: from T-shirts and hoodies to sweatshirts, jackets and accessories.
The big difference from classic promotional clothing? The fit and the finish. No stiff, boxy shirts, but stylish basics that your team will happily wear outside working hours too. And the more often someone wears your clothing, the more often your logo is seen.
Why is Stanley/Stella sustainable?
At Stanley/Stella, sustainability is the starting point. Every garment is made from certified organic or recycled material, and this is checked by independent labels:
- GOTS: guarantees organic cotton, from the field to the finished product.
- OEKO-TEX Standard 100: tested for harmful substances.
- Fair Wear Foundation: monitors fair working conditions in the factories.
- GRS: for the recycled materials.
The brand works with a fixed group of 17 factory partners and buys part of its cotton directly from the farmers. Handy if you are printing, too: according to Stanley/Stella, their fabric needs up to 15% less ink and 35% less pre-treatment than classic blank clothing. Want to know more? Read all about sustainable corporate clothing.
The Stanley Stella top styles at a glance
With more than 150 styles, choosing is not always easy. These are the classics we recommend most often:
With the 2.0 versions, many styles were given a slightly roomier, more modern fit, including longer sleeves and dropped shoulders. Looking for a zip-up hoodie? Then the Cultivator 2.0 (STTU179) is the logical choice.
Discover the Stanley/Stella 2026 collection
From the Creator 2.0 to the latest jackets: we personalise everything with your logo in our own workshop in Moerbeke-Waas.
Request a quoteView the collection
Stanley Stella: printing or embroidery?
Stanley/Stella is made to be personalised. Which technique suits best depends on the style, your logo and the number of pieces:
Screen printing: strong for larger quantities and logos with few colours. A super-crisp result on the Creator and the Crafter.
Transfer printing: ideal for smaller runs, lots of colours or individual names and numbers.
DTG (direct-to-garment): for photographic or colourful designs. The fine, combed organic cotton gives a very sharp image.
Embroidery: the premium choice on hoodies and sweatshirts such as the Cruiser 2.0 and the Changer 2.0. Small logo on the chest, big impact.
Not sure what will give the best result? Our graphic design team will look at your logo and suggest the best technique and placement, with a digital proof before you decide anything.
Which Stanley/Stella style should you choose?
Start by asking where and how often the clothing will be worn:
- One-off event or festival: choose the Creator 2.0 or the lighter Crafter.
- Everyday staff clothing: combine the Creator 2.0 with the Drummer 2.0 hoodie.
- Client contact and office: go for the Changer 2.0 sweatshirt with an embroidered logo.
- Merchandise or year-end gift: the Cruiser 2.0 instantly feels like a real present.
Torn between two styles? Come and feel them in our showroom; that says more than any photo.
How Maximum Image helps with Stanley/Stella
Maximum Image is a family business and an official Stanley/Stella dealer. With us, you get one dedicated adviser who helps you choose the style, colour and technique. We print and embroider in-house, keep your clothing in stock and deliver via fulfilment wherever and whenever you want.
View the Stanley/Stella 2026 collection
How Maximum Image helps
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Frequently Asked Questions
Is Stanley/Stella a Belgian brand?
Yes. Stanley/Stella is based in Brussels and has been making sustainable blank clothing designed to be printed or embroidered since 2012.
Why is Stanley/Stella sustainable?
All garments are made from certified organic or recycled material (GOTS, GRS) and tested to OEKO-TEX Standard 100. The brand is also a member of the Fair Wear Foundation, which monitors working conditions in the factories.
What is the most popular Stanley/Stella T-shirt?
The Creator 2.0: a unisex T-shirt at 180 g/m² in 100% organic cotton, available from XXS to 5XL and in dozens of colours.
Can I have Stanley/Stella printed with my logo?
Absolutely. Stanley/Stella is made to be personalised. Screen printing, transfer printing, DTG and embroidery all work well. Which technique suits best depends on the style, your logo and the number of pieces.
Are Stanley/Stella garments more expensive than standard promotional clothing?
They are slightly more expensive than basic promotional clothing, but in return you get a better fit, a longer lifespan and a sustainable story. And because employees also wear them outside working hours, your logo gets more visibility.
What is the difference between the Drummer 2.0 and the Cruiser 2.0?
The Drummer 2.0 is a 280 g/m² hoodie in 85% organic cotton and 15% recycled polyester: ideal for everyday use. The Cruiser 2.0 is heavier (350 g/m²), brushed on the inside and 100% organic cotton: the premium choice.
