Personalisation techniques explained, made possible by XD Connects.
XD Connects is a professional supplier of Maximum Image with a particularly advanced production facility in Eastern Europe. Thanks to their great videos, we can better inform you as a client about the many personalisation techniques.
Screen printing (transfer) personalisation technique.
Screen printing is a printing technique in which a stencil is used to press ink through a fine mesh onto a surface, such as textiles, paper or plastic. The stencil is applied to the mesh, after which ink is spread over the stencil and pressed through the open part of the stencil onto the surface, creating the desired design. The product then goes through an oven to cure the ink. It is a widely used technique in the textile industry because it makes repeatable, accurate prints possible.
The difference between screen printing and screen-print transfer is that with screen printing the ink goes directly onto the clothing, while with screen-print transfer it first goes onto a paper carrier and is then applied with the heat press.
Digital transfer printing technique.
With this technique, an advanced printer prints onto a carrier. Adhesive is then added to the underside and the logos are briefly baked in the oven. Once they come out, the logos can be cut out and pressed onto the textile.
The difference from screen-print transfer is that a digital transfer is printed in CMYK, so printing Pantone colours isn’t 100% accurate. Although these days the difference is no longer big.
Embroidery as a personalisation technique.
Embroidery is still a popular personalisation technique. It looks premium and lasts a long time. The downside is that some logos with fine details or colour gradients can’t be embroidered, or not well. The clothing can also pucker or feel heavy if the embroidery is large. Maximum Image gives you tips at the quote stage so you’re sure to make the right choice.
Laser engraving as a personalisation technique.
Laser engraving is a very stylish technique that also lasts a long time. A laser engraves your logo onto the product. The downside is that it only comes out in the colour of the base material, so you can’t use colour.
Digital print on merchandise.
As with textiles, digital print is a widely used technique for full colour logos. You can see exactly how it works in the video.
Pad printing.
Pad printing is a printing technique in which a flexible silicone pad is used to transfer ink from an etched metal plate to a surface. The plate contains the desired design, and the pad picks up the ink and presses it onto the surface, transferring the design. This method is often used for printing three-dimensional objects with complex shapes, such as speakers and other electronics.
Doming as a personalisation technique.
Doming is a personalisation technique in which a transparent, flexible resin (often polyurethane resin) is applied over a printed design to create a three-dimensional effect and protect it. The resin forms a raised, glossy dome over the design, making it stand out and adding durability. This technique is often used to personalise products such as stickers, labels, key rings and name badges, and it gives the end product a luxurious look.
360-degree wraparound print.
As the name suggests, this machine can print a full 360 degrees around. Something that’s not as easy as it looks. Thanks to this technique you can bring even more unique designs to life.
Bonus: personalise your box.
XD Connects has a unique service that makes it possible to combine a selection of their products and deliver them to your recipients in a unique, custom box.
Get inspired.
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Kor Notteboom
Account manager
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