Sustainability at Maximum Image
Making your brand visible, with respect for tomorrow.
Together with our partners, we’re constantly looking for greener alternatives: from organic raw materials to high-quality recycled materials. Our goal is a fully responsible range, and every quote we make includes a sustainable option as standard. That way you choose consciously, without compromising on quality or image.
Voka Charter for Sustainable Business
Laureate for the fourth year in a row.
In June 2026 Tars once again received the certificate of the Voka Charter for Sustainable Business. For us, the charter isn’t an end point but a compass: every year we set new, concrete goals around ecological and social sustainability. These are our actions for 2026.
- 01
Growing sustainably
Construction of our new, future-proof offices has started, with extra attention to a lower ecological footprint in the workplace.
- 02
100% responsible range
We make the impact of textiles and merchandise measurable, explore the Digital Product Passport (DPP) and advise clients on circular choices.
- 03
Circular business
We’re expanding our workwear recycling project and building new ecological partnerships.
- 04
Responsible supply chain
We’re extending our supplier assessment on ESG criteria from textiles to gadgets and other products, with a formal code of conduct for all suppliers.
- 05
Investing in talent
Training on ecology in our sector, leadership programmes and six internship places: our team is the engine of change.
Our approach
Sustainability is in every step.
Conscious materials
Organic cotton, recycled polyester and certified brands such as Stanley/Stella. In every quote we propose a sustainable alternative.
Measurable impact
In our online catalogue you can see the COâ‚‚ impact per product. For textiles we’re working on product passports and traceability down to the yarn.
Circular thinking
We take back old workwear for recycling and advise on reuse, repair and a longer lifespan for your clothing.
Local production
We print and embroider in our own workshop in Moerbeke-Waas. Fewer intermediaries means less transport and fewer parcels.
Workwear recycling
Old workwear gets a second life with us.
Worn-out workwear doesn’t belong in general waste. That’s why we take back old workwear from our clients and have it recycled into new raw materials. In 2021 we even received an award for the most kilos of clothing collected. Curious what that could mean for your company? We’d be happy to explore the options together.
Partners & initiatives
Together we go further.
Circular workwear in practice
At Waas Circulair we shared our vision on circular workwear and talked with fellow entrepreneurs about challenges and solutions. Among other things, we showed the Re-Care T-shirt from ID Clothing: made in Europe, with 20% textile waste.
Official dealer of the sustainable Belgian brand
T-shirts, polo shirts and sweatshirts that are both sustainable and stylish, ideal for personalising with your logo.
View the sustainable collectionGive a tree as a corporate gift
Give a tree with a single click. The recipient claims their tree and follows how it grows for years: a corporate gift that creates a lasting bond with nature and with your brand.
Discover TreebyTreeAn honest sustainability story
Together with Anneleen from MierO, we’re mapping our own sustainability story: from energy suppliers and packaging to our vehicle fleet and investments in solar panels.
Discover MierOCircular Economy Week
Three favourites with a second life.
Sustainable merchandise doesn’t have to be boring. These three products show how circular and beautiful go perfectly together.
Recycled polyester
From PET bottle to corporate clothing.
Manufacturers recycle PET bottles and other plastics into recycled polyester yarn (RPET). They use it to make clothing, backpacks, beanies and umbrellas that are just as strong and attractive as new, but with a smaller footprint.
Knowledge base
Everything about sustainable merchandise and corporate clothing.
Frequently asked questions
Your questions about sustainability, answered.
- What makes a corporate gift sustainable?
- What is the difference between RPET and ordinary plastic?
- What does GRS certification mean?
- What is GOTS cotton?
- What is B Corp?
- Are sustainable corporate gifts more expensive?
- How do you recognise greenwashing in corporate gifts?
- What is the difference between COâ‚‚-neutral and COâ‚‚-offset?
- How do sustainable gifts fit into CSRD reporting?
- What is the Fair Wear Foundation?
- What is OEKO-TEX Standard 100?
- What is an LCA (Life Cycle Assessment)?
- What does FSC-certified mean?
- What is the EU Ecolabel?
- How do you choose sustainable packaging for corporate gifts?
Getting started sustainably
Ready for corporate clothing and merchandise with a smaller footprint?
Tell us what you’re looking for. We’ll gladly suggest the most sustainable options, tailored to your brand and budget.
